Capital One—Pride Toronto Festival 2018
Digital Social Campaign, Video, Experiential & Print
A bank's Pride expressed through the positive activism of graffiti art.
To communicate Capital One's commitment to diversity and inclusion, the creative theme for the 2018 Pride march was positive activism, using graffiti as the vernacular for a collective voice. Toronto artist, Anthony Ricciardi joined +100 Capital One associates and a team of dancers in hand-painted t-shirts and marched the parade route while spray-painting a custom canvas—later hung in Capital One's Bay Street head office, showcasing the bank's Pride statement: #CapitalOneForAll — we're different, and proud of it.
Capital One—Pride Toronto Festival 2018
Digital Social Campaign, Video, Experiential & Print
A bank's Pride expressed through the positive activism of graffiti art.
To communicate Capital One's commitment to diversity and inclusion, the creative theme for the 2018 Pride march was positive activism, using graffiti as the vernacular for a collective voice. Toronto artist, Anthony Ricciardi joined +100 Capital One associates and a team of dancers in hand-painted t-shirts and marched the parade route while spray-painting a custom canvas—later hung in Capital One's Bay Street head office, showcasing the bank's Pride statement: #CapitalOneForAll — we're different, and proud of it.
Capital One — Pride Toronto Festival 2018
Art Director / Designer — Digital, Social, Video, Experiential, Print, Custom T-shirts
To communicate Capital One's commitment to diversity and inclusion, the creative theme for the 2018 Pride march was positive activism, using graffiti as the vernacular for a collective voice. Toronto artist, Anthony Ricciardi joined +100 Capital One associates and a team of dancers in hand-painted t-shirts and marched the parade route while spray-painting a custom canvas—later hung in Capital One's Bay Street head office, showcasing the bank's Pride statement: #CapitalOneForAll — we're different, and proud of it.
Pride Toronto Festival 2018
Art Director / Designer — Digital, Social, Video, Experiential, Print, Custom T-shirts
To communicate Capital One's commitment to diversity and inclusion, the creative theme for the 2018 Pride march was positive activism, using graffiti as the vernacular for a collective voice. Toronto artist, Anthony Ricciardi joined +100 Capital One associates and a team of dancers in hand-painted t-shirts and marched the parade route while spray-painting a custom canvas—later hung in Capital One's Bay Street head office, showcasing the bank's Pride statement: #CapitalOneForAll — we're different, and proud of it.
Hello! Let's work together.
Open to collaborations and new friends.
Call or text +1 416 526 1552
I am open to new collaborations and friends.
Email me at [email protected] or call +1 416 526 1552
Hello!
Let's work together.
