Weight Watchers & On Point Wine
Digital Advertising, Out of Home, Point of Sale Display
HIRING AGENCY: Jacknife Design // COPYWRITER: Melanie Cote
Showcasing sugar-free "wellness wine" created for those with a quest for wellbeing.
On Point is Weight Watchers Canada's first ever SmartPoints-conscious wine crafted to support the health and wellness goals of the WW member. The creative brief was to create a campaign that would reflect this new modern, premium, light product, which boasts just 3 SmartPoints per 5 oz serving. Life is all about balance. You do the work, and you reap the reward. Then repeat.
Weight Watchers & On Point Wine
Digital Advertising, Out of Home, Point of Sale Display
Hiring Agency: Jacknife Design // Copywriter: Melanie Cote
Showcasing sugar-free "wellness wine" created for those with a quest for wellbeing.
On Point is Weight Watchers Canada's first ever SmartPoints-conscious wine crafted to support the health and wellness goals of the WW member. The creative brief was to create a campaign that would reflect this new modern, premium, light product, which boasts just 3 SmartPoints per 5 oz serving. Life is all about balance. You do the work, and you reap the reward. Then repeat.
Weight Watchers & On Point Wine
Digital Advertising, Out of Home, Point of Sale Display
Agency: Jacknife Design // Copywriter: Melanie Cote
Showcasing sugar-free "wellness wine" created for those with a quest for wellbeing.
On Point is Weight Watchers Canada's first ever SmartPoints-conscious wine crafted to support the health and wellness goals of the WW member. The creative brief was to create a campaign that would reflect this new modern, premium, light product, which boasts just 3 SmartPoints per 5 oz serving. Life is all about balance. You do the work, and you reap the reward. Then repeat.
Weight Watchers & On Point Wine
Digital Advertising, Out of Home, Point of Sale Display
Agency: Jacknife Design // Copywriter: Melanie Cote
On Point is Weight Watchers Canada's first ever SmartPoints-conscious wine crafted to support the health and wellness goals of the WW member. The creative brief was to create a campaign that would reflect this new modern, premium, light product, which boasts just 3 SmartPoints per 5 oz serving. Life is all about balance. You do the work, and you reap the reward. Then repeat.
Weight Watchers
& On Point Wine
Digital Advertising, Out of Home, Point of Sale Display
Agency: Jacknife // Copy: Melanie Cote
On Point is Weight Watchers Canada's first ever SmartPoints-conscious wine crafted to support the health and wellness goals of the WW member. The creative brief was to create a campaign that would reflect this new modern, premium, light product, which boasts just 3 SmartPoints per 5 oz serving. Life is all about balance. You do the work, and you reap the reward. Then repeat.
The concept behind the campaign, A Point of Connection highlights the connection we have to people and points in our lives that matter — how friends keep us grounded and help us to soar. On Point wine is part of celebrating those moments of connection without sacrificing health goals.
The concept behind the campaign, A Point of Connection highlights the connection we have to people and points in our lives that matter — how friends keep us grounded and help us to soar. On Point wine is part of celebrating those moments of connection without sacrificing health goals.
The concept behind the campaign, A Point of Connection highlights the connection we have to people and points in our lives that matter — how friends keep us grounded and help us to soar. On Point wine is part of celebrating those moments of connection without sacrificing health goals.
Hello! Let's work together.
Open to collaborations and new friends.
Call or text +1 416 526 1552
I am open to new collaborations and friends.
Email me at [email protected] or call +1 416 526 1552
Hello!
Let's work together.
